Thursday, February 12, 2009

Israel: Safer Than You Think ישראל: יותר בטוחה מאשר דמיינת

Here we go rebranding again: Another pathetic Tourism Ministry scheme, this one to sell Israel as a safe destination. The talkbacks say it all: They’re so clever I almost don’t need to add anything, but I will (naturally!).

Besides what all the talkbackers said being true ―they so nailed it ― does the person who hatched this one live under a rock? I naively assume that TM personnel have some background in tourism. Have they not noticed that we don’t see adds for Carribean Islands captioned, “The Bermuda Triangle: Safer than you could imagine”?

In fact (as was pointed out by the talkbacker equating us with the Congo as a destination), the only such ads you ever see a la “Come discover UtopiaStan! We’re much more than just a mosquito-ridden dictatorship!” are aimed at luring budget travelers to (perhaps closer-to-home) countries that have the same things to offer as more costly destinations, just on a smaller / poorer scale. Is that who we want to be? Good grief! Are there any brain cells operating at the TM? Or are they all permanently out to lunch?

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